When One is Enough? – Effects-based and efficiencies analyses in practice

After a Phase II inquiry, the Dutch competition authority NMa cleared on 28 August 2008 the acquisition of Gouden Gids, a Dutch on-line and print directory owned by Truvo, by European Directories, publisher of rival on-line and print directory De Telefoongids.1 The transaction led to the integration of the directory activities of De Telefoongids and Gouden Gids. De Telefoongids and Gouden Gids were the only two national, door-to-door distributed directories in the Netherlands…