RBB

24 May 2012

Roll on demand estimation: the EC’s empirical analysis in Unilever/Sara Lee

The European Commission’s decision on Unilever/Sara Lee represents an important step in the use of merger simulations in assessing mergers, placing greater prominence on such analysis than in previous cases where this approach has been used.

Estimating price effects from a merger sounds like a panacea for merger control: in most merger cases, this is the central question that merger analysis seeks to answer.

Downloadpdf (176 KB)

Our experience and expertise means our clients have the best chance of success before competition authorities and courts.

We have unrivalled experience across the full range of issues presented by competition law and related associated litigation.

Articles

All Articles
  • Brief #6810/09/2024
    Flight of fantasy? The European Commission’s Booking/Etraveli prohibition
  • Article16/08/2024
    RBB comments on proposed changes to competition test for mergers in Australia