Following an in-depth Phase II investigation, the UK Competition and Markets Authority (CMA) has cleared the acquisition of Whirlpool Corporation’s (Whirlpool) EMEA major domestic appliances (MDA) business by Arçelik A.Ş. (Arçelik).
The CMA’s investigation focused on horizontal theories of harm relating to the supply of MDAs in the UK, in particular washing machines, tumble dryers, dishwashers and cooking appliances.
The CMA concluded that, whilst the Parties both have strong market positions, they will continue to face significant competition from other suppliers, including well-known brands as well as retailers’ private label brands. It also found that the competitive landscape has changed and continues to do so, with Whirlpool’s market position declining and new entrants to the UK continuing to grow.
RBB’s team, led by Adrian Majumdar and Ethel Fonseca, supported by Jan Peter van der Veer and Lucy Holden, advised the Parties during the Phase II review period alongside Clifford Chance and Cleary Gottlieb Steen & Hamilton.
