
When the agreements underpinning Shell’s supply of gasoline
and diesel to independent petrol station owners and operators were
investigated by the Netherlands Competition Authority, RBB assisted
Shell and its legal advisers in responding to theoretical claims
that parts of the supply agreements, whereby Shell promised additional
financial support for dealers that had to cut petrol prices in
the face of competition from rivals, were anti-competitive.
RBB
developed an analysis demonstrating that theoretical modelling
of the effects of the agreements, prepared for the Authority
by an academic, was internally inconsistent and that the conclusions
drawn from it did not flow from the imposition of the margin
support
agreements, as claimed, but in fact followed from other assumptions
made in the model.
We then developed a fully consistent version
of the same model which showed that under certain circumstances,
and with certain
assumptions, margin support agreements could indeed have the
effects claimed by the Authority. However, using price and
margin data
on the Dutch petrol forecourt market supplied to us by Shell,
we were also able to show that observed market behaviour was,
in fact,
inconsistent with the margin support agreements having their
alleged anti-competitive effects. |