
RBB was instructed to provide economic advice during
the acquisition by General Electric Medical Systems (GE) of Instrumentarium,
a leading hospital equipment manufacturer. The European Commission,
which considered the case, was initially concerned about the
high post-merger market shares in a number of product markets.
The Commission was also concerned that the transaction might
remove a particularly close competitor from the market, and
this might allow GE to raise price after the merger.
In this case,
RBB undertook two substantial pieces of empirical work to assess
the closeness of competition between the merging
parties. First, we undertook a win/loss analysis that used empirical
evidence to establish whether each merging party was often the ‘runner-up’ in
those bids won by the other merging party. Our analysis showed
that in most cases this was not the case. Second, we undertook
an analysis of the determinants of the prices each merging party
bid. Using sophisticated econometric analysis, we were able to
isolate the impact of each merging party on the price bid by the
other. Our analysis showed that the presence of GE did not have
a statistically significant impact on the price that Instrumentarium
bid and vice versa.
In the context of a UK court case brought by the
UK Office of Fair Trading (OFT) against the selling arrangements
of live television
rights to the FA Premier League, senior RBB economists prepared
a series of papers detailing the econometric analysis of the impact
of live television coverage on the attendance at football matches.
This analysis showed, taking into account relevant factors, that
contrary to the assertion of the OFT, live television coverage
did have
a detrimental impact on attendance. This analysis not only confirmed
earlier academic studies but went further in addressing some of
the technical econometric issues raised by the OFT’s own
economic expert.
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