
Our economists have been involved in over 50 Phase II merger investigations
under the ECMR, submitting expert reports or making presentations
on behalf of clients at Oral Hearings in the majority of those
cases. Among the most recent Phase II investigations we have worked
on are those involving the recorded music industry merger of Sony
and BMG, the acquisition by GE of medical equipment manufacturer
Instrumentarium, and the cruise industry merger of P&O Princess
Cruises and Carnival Corporation. In addition, we are regularly
involved at the pre-notification and Phase I stages of European
merger cases.
We have also represented clients on merger
investigations before numerous domestic merger control authorities
including the OFT
and the Competition Commission in the UK, the NMa in the Netherlands,
and Germany’s Bundeskartellamt, as well as the national
authorities in Belgium, France, Ireland, Italy, Spain, Norway,
and Sweden, among others.
RBB has extensive knowledge of the economic
issues raised by the various aspects of European and domestic
merger procedures, including:
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Market definition |
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Our ability to marshal diverse sources of
evidence and sophisticated quantitative techniques, along
with our deep understanding of the economic principles
of substitution underpinning market definition, has allowed
us to develop robust analyses in a wide range of market
environments. |
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Single firm dominance |
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We understand that the over-reliance on
simplistic market share measures can often mislead, and
are skilled at assembling the detailed evidence required
to appraise the actual competitive constraints offered
by competitors, potential entrants and customers. |
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Differentiated products and unilateral
effects analysis |
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Where the products in a market are differentiated
from each other, an evaluation of the ‘closeness’ of
the merging parties’ products and those of their
rivals is generally required. We are equipped with the
quantitative techniques to do this, enabling us to rule
out adverse effects in many cases, and to address specific
sources of concern or shape appropriate remedies in others. |
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Bidding markets |
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We are used to gathering and analysing detailed
information on bidding contests, to test whether the independent
presence of both merging parties has affected outcomes
in the past. Where it can be shown that the parties do
not compete effectively for the same business, or where
a number of equally effective competitors for that business
exist, then a merger should not be seen as raising concerns. |
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Collective dominance/co-ordinated effects
analysis |
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Competition authorities have become increasingly
concerned that mergers may facilitate tacit coordination
between firms. Our ability to combine an understanding
of the economic theories which lie behind those concerns,
with practical expertise in the working of oligopolistic
industries allows us to evaluate whether this type of concern
is valid in the circumstances of a particular merger. |
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Exclusionary effects theories |
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Our economists’ practical ability
to rigorously test rival theories against the facts of
an individual case has proved decisive where often highly
theoretical concerns about the potential leveraging of
market power from one market to another have been raised
by the authorities. Similarly we have analysed concerns
relating to vertical foreclosure, portfolio power, and
other so-called conglomerate effects. |
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