Our economists have been involved in over 50 Phase II merger investigations under the ECMR, submitting expert reports or making presentations on behalf of clients at Oral Hearings in the majority of those cases. Among the most recent Phase II investigations we have worked on are those involving the recorded music industry merger of Sony and BMG, the acquisition by GE of medical equipment manufacturer Instrumentarium, and the cruise industry merger of P&O Princess Cruises and Carnival Corporation. In addition, we are regularly involved at the pre-notification and Phase I stages of European merger cases.

We have also represented clients on merger investigations before numerous domestic merger control authorities including the OFT and the Competition Commission in the UK, the NMa in the Netherlands, and Germany’s Bundeskartellamt, as well as the national authorities in Belgium, France, Ireland, Italy, Spain, Norway, and Sweden, among others.

RBB has extensive knowledge of the economic issues raised by the various aspects of European and domestic merger procedures, including:

Market definition
  Our ability to marshal diverse sources of evidence and sophisticated quantitative techniques, along with our deep understanding of the economic principles of substitution underpinning market definition, has allowed us to develop robust analyses in a wide range of market environments.
   
Single firm dominance
  We understand that the over-reliance on simplistic market share measures can often mislead, and are skilled at assembling the detailed evidence required to appraise the actual competitive constraints offered by competitors, potential entrants and customers.
   
Differentiated products and unilateral effects analysis
  Where the products in a market are differentiated from each other, an evaluation of the ‘closeness’ of the merging parties’ products and those of their rivals is generally required. We are equipped with the quantitative techniques to do this, enabling us to rule out adverse effects in many cases, and to address specific sources of concern or shape appropriate remedies in others.
   
Bidding markets
  We are used to gathering and analysing detailed information on bidding contests, to test whether the independent presence of both merging parties has affected outcomes in the past. Where it can be shown that the parties do not compete effectively for the same business, or where a number of equally effective competitors for that business exist, then a merger should not be seen as raising concerns.
   
Collective dominance/co-ordinated effects analysis
  Competition authorities have become increasingly concerned that mergers may facilitate tacit coordination between firms. Our ability to combine an understanding of the economic theories which lie behind those concerns, with practical expertise in the working of oligopolistic industries allows us to evaluate whether this type of concern is valid in the circumstances of a particular merger.
   
Exclusionary effects theories
  Our economists’ practical ability to rigorously test rival theories against the facts of an individual case has proved decisive where often highly theoretical concerns about the potential leveraging of market power from one market to another have been raised by the authorities. Similarly we have analysed concerns relating to vertical foreclosure, portfolio power, and other so-called conglomerate effects.
   
 
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